Serums are an essential part of any active skincare regimen. Their unique molecular structure allows them to permeate the outer surface of the skin and penetrate deeper to provide an advanced level of hydration. Because serums are so concentrated, they can be much more targeted than other skincare products, and they often help your other products work more effectively.
If you already use a serum regularly, you’re on the right track to effectively moisturizing and nourishing your skin! However, serums can be very specific, and it’s important to pick one that will benefit your skin, so we’ve put together a few tips to help.