In it, she cuts a wide swath of clothing, hair, and makeup looks that highlight and celebrate Black African beauty in a grand fashion that feels just as aspirational as it does attainable. She invokes goddesses in one scene, casually sips on Ace of Spades champagne while watching television in another. Both are equally-yoked displays of fervor, sass, and aesthetic excellence. That cool regality is further heightened by special appearances by her daughter Blue Ivy, Kelly Rowland, mother Tina Knowles-Lawson, Naomi Campbell, Lupita Nyong’o, and more.
For the project, she turned to her trusted stylist Zerina Akers to bring her vision to fruition. Akers rises to the occasion, as usual, and delivers detailed ensembles that are a masterclass all their own. Hairstylists Neal Farinah and Nakia Rachon were called upon to tackle the task of creating intricate braided styles, steeped in centuries of African tradition. Rachon tells Allure that the project gave her the “freedom to create through inspirations from our ancestors and so many amazing artists who are here today that I look up to.” She went on to share, “It was really a challenge personally to see how far out the box I could push myself. It was an opportunity to show the whole team and myself that I’ve been watching and learning and I was ready to show the world the beauty in Black hair.”
Rokael Lizama and Beyoncé’s go-to makeup artist, Sir John, topped it all off with stunning makeup looks that are sure to flood Instagram feeds in the coming days. All in all, the team was successful in serving up endless inspiration for your next glam appointment.