On October 26, Jones Road made its debut with six products, all of which the brand defines as “hero products.” As Brown tells Allure, that means they all perform far outside their titles. “A hero product is one that is high-performing, multi-purpose, and is full of amazing, ‘good-for-you’ ingredients,” Brown explains.
She points to the Miracle Balm (a tinted, shimmery multi-use cream) as a primary example. “It adds a wash of soft-focus moisture to enhance your skin; it reflects light so it adds a hint of glow wherever you need it,” she elaborates. “It also comes in four different shades so you can wear it alone or layer it on top of your foundation. It’s made with jojoba seed oil, argan oil, and vitamin E so it also nourishes your skin — now that’s a hero product.”