Clé De Peau’s new micellar cleansing water to feature Shiseido’s new make-up removing tech

The latest tech will be applied to Clé De Peau Beauté Micellar Cleansing Water will be rolled out in Japan in June and will be launched subsequently overseas from July.

Clé De Peau Beauté Micellar Cleansing Water will be the first product to be enhanced with the newly developed tech and Shiseido intends to develop more cleansing products with it in the future.

The impetus of the new launch was Shiseido’s development of a unique state of surfactant, the sponge phase.

According to Shiseido, the sponge phase enhances make-up removal properties of micellar waters, which traditionally contain almost no oils.

Without oils, micellar cleansing waters leave skin feeling refreshed, hydrated and non-sticky after use. However, this weakens its ability to remove make-up residue compared to oil-based make-up removers.

“The micelle phase is a state in which multiple surfactant molecules are assembled in water and dispersed as small particles. Used in make-up remover, the micelle phase provides an excellent skin feel after cleansing, but at the same time, there remains a technical point to be desired to improvement in terms of cleansing ability.”

To improve the limitations of micellar make-up removers, it developed a cleansing water formulation utilising the sponge phase.

According to the firm, the sponge phase is a state which sees surfactant molecules form a mesh-like structure that contains a large amount of water. This gives it a low viscosity and appears as clear as water.

The sponge phase also has extremely low interfacial tension, meaning it can blend well with oil-based ingredients, like those in make-up.

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