Completely insane :: Now Smell This

“Nobody could see this coming,” said Larissa Jensen, vice president of beauty and industry adviser at the NPD Group, of the boom in fragrance.

The category grew 82 percent year-over-year, from January to June 2021.

“It’s completely insane,” she continued, explaining that sales were driven by more expensive products with a stronger concentration of perfume oil, eau de parfum rather than eau de toilette. “The consumer psyche plays a very important role.”

— Read more at The Growth of Fragrance: Is It Sustainable?, from Women’s Wear Daily, reposted at MSN Lifestyle.

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