Cosmetic

Garnier Green Beauty campaign with National Geographic CreativeWorks launches

Unveiled on October 1, the multimedia campaign aimed to educate consumers on important sustainable beauty topics, including plastic and packaging, water usage and green sciences, via a series of online episodes and feature articles. Produced by CreativeWorks – The Walt Disney Company’s full-service branded content studio and creative agency – the content would be published on the National Geographic network, with Garnier’s first video and feature on green beauty packaging already live.

Through the educational campaign, Garnier wanted to encourage and empower 250 million people to live greener by 2025 – a new commitment within the brand’s broader green beauty goals​ that included eliminating all virgin plastic in its packaging and converting all industrial to carbon neutral.

Inspiring beauty consumers to live greener every day

Adrien Koskas, global brand president of Garnier at L’Oréal, said the latest campaign was critical to Garnier’s long-term goal of onboarding as many consumers as possible to more sustainable ways of consuming beauty, and living.

“To realise the full power of green beauty, Garnier wants to encourage consumers to take green steps too,”​ Koskas said.

“Sustainability can be an intimidating topic and our aim is to make it truly accessible – we’ve done that with the products we create, from solid shampoo with fast rinse technology, cardboard integrated tubes and refillable products – but we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener every day.”

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