Are you brimming with creativity and love to work with your
hands? If you’re artistic, dexterous, and enjoy interacting with people, you
may have all the basics necessary to pursue a career as a sought-after
cosmetologist. All that’s left for you to do is enroll in cosmetology classes
and earn your state license.
One of the reasons people are interested in becoming a
cosmetologist these days is job growth. Whereas job growth is stagnant in other
verticals, employment in the cosmetology industry is expected to grow by 13
percent between 2016 and 2026.
Tips to Stay on Top of the Latest Trends
While you’ll need to complete extensive training and earn a
license to “cash in” on the ever-expanding cosmetology industry’s employment
growth, your education won’t end when your classes wrap up. For you to be as
successful as possible, you’ll need to stay up-to-date with the latest trends
throughout your career.
Although you can certainly pick up some new skills and
techniques in continuing education classes, you can do more to constantly
improve your craft. By continuing to learn new things even after you’ve
established a loyal clientele, you’ll position yourself to be a trendsetter
instead of someone who’s simply trying to keep up.
Attend Trade Shows
Trade shows typically offer many opportunities to learn
about new products and styling techniques. They’re also great places to learn
about different brands and meet other people in your profession who may be able
to teach you a few things. Even if a trade show isn’t scheduled close to home
any time soon, you should still make plans to attend at least one show
(preferably more) per year.
Read Cutting-edge Style Magazines
Style magazines are a wonderful resource for any
cosmetologist who wants to stay abreast of new trends in his or her industry.
The key is to identify the magazines that are relevant to the members of your
target market. Clearly, if your clients consist largely of members of a
youthful Goth community, you should probably read magazines that are different
from a cosmetologist whose clientele base is mostly non-Goth senior citizens.
Follow Industry Influencers on Social Media
To stay up-to-date in your
field, it’s wise to follow industry influencers on social media. If you don’t
already have accounts on the platforms, you should start your search for
influencers on Instagram and YouTube by setting up accounts on each social
site. As you research the influencers who are relevant to your clientele,
you’ll come across macro and micro influencers who discuss all sorts of topics
related to cosmetology, such as skincare, makeup, and hairstyling.
Here are some of the influencers you may want to check out
and subsequently follow:
● Em Ford
Enroll in Our Wisconsin Cosmetology School
Of course, before you have to worry about staying on top of
trends in your field, you need to get the training necessary to pass the state
exam and pursue a career as a cosmetologist. And that all begins with enrolling
in cosmetology classes
at our Wisconsin
To learn more about our classes and what your training will
involve, contact State College of Beauty Culture