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IFRA Fragrance Forum 2021 – Hidden Depths: Memory, language & the sense of place.

We’re always excited to attend the annual IFRA Fragrance Forum – a symposium of scent at The Royal Institution which delves deeper into current scientific research, bringing together experts from around the world who may never usually meet, but who all share the sense of smell as a common theme of their research.

This year, we’re even more thrilled, as it will be held in-person again (although online streaming options are available), the topic being Hidden Depths: Memory, language and the sense of place.

Even better news: YOU can buy tickets to attend!

Event details

IFRA says: “This year we celebrate our 10th Fragrance Forum which will be chaired by Professor Barry Smith, Director of the Institute of Philosophy at the Centre for the Study of the Senses. With Barry at the helm we will be exploring the many hidden depths of olfaction through a fantastic line up of speakers including:

Professor Noam Sobel from the Weizmann Institute in Israel – a leader in research relating to olfaction, he will be talking about some of his latest work.

Mr Peter Andrews, Consultant Rhinologist, Facial Plastic and Anterior Skull Base Surgeon, Royal National Throat Nose and Ear Hospital and National Hospital of Neurology and Neurosurgery. As the lead for smell in relation to long-Covid, Peter will be talking about post-infection olfactory disfunction, its wider impact and new ways we can tackle it.

Omer Polak, Studio Omer Polak, Berlin. Omer will talk about the multidisciplinary approach of his studio using a variety of projects that examine the use of the sense of smell as a tool for design through images, video, sound, and smell.

Professor Asifa Majid, Professor of Language, Communication, and Cultural Cognition Department of Psychology, University of York will be focusing on olfaction and language.

Dr Tom Mercer, Senior Lecturer in Psychology and Professor Sebastian Groes, Professor of English Literature, University of Wolverhampton will be talking about two studies they have done that provide new insights into the connection between smell, memory and place, and they highlight the value of exploring region-specific smells within the context of the Proust Phenomenon.

We look forward to seeing you at The Royal Institution as we explore the hidden depths of smell together.”

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