Skin Care

Is Black Pound Day Effective to Beauty Brands in the UK? — brownbeautytalk

“For me as an individual, it has been amazing to discover so many beautiful Black-owned businesses in so many different sectors,” says Paula, owner of SuperFoodLx. She continues, “Black Pound Day made me realise how accustomed I am to not seeing Black businesses represented on the high street and in the media. As a business owner, it has been great to have such massive support from the Black community and to realise that our economic growth can be so greatly impacted by our own spending power.”

Hair Popp founder, Dominique Lescott says, “Black Pound Day has had a positive impact on Hair Popp in both sales and engagement. Our engagement increased significantly on Instagram and Twitter, and our website had a lot of traffic on the day especially. In comparison to the previous day, sales were up by over 500% and our average order value increased by over 80%. Black Pound Day alone, made up nearly 30% of our sales in June.” 

This initiative can only have a long term impact if we choose to practice conscious consumerism. Despite the Black community contributing to around £300 billion of the UK GDP, it’s estimated that 95% of Black spending is spent outside of the community.

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