Lady Gaga’s Haus Laboratories Launches Eye-Dentify Gel Pencil Eyeliners —Review

It might differ from person to person, but everyone has their own metaphorical comfort blanket. For you, that might be a warm, home-cooked meal or an all-day binge of your favorite TV show. I have a few: mid-2000s emo music, video games, shopping sprees, and — most importantly — eyeliner. Since the moment I learned to apply it, eyeliner has been my defense against the world. Bold black wings ward off my enemies; brightly colored graphics invite new friends; smoked-out lash lines flirt without a word. Eyeliner lets me become whoever I want for the day.

That empowering effect is exactly what Lady Gaga and Haus Laboratories set out to achieve with their latest launch, Eye-Dentify Gel Pencil Eyeliner. “We created these so you could write your own stories, develop your own perspectives, and show the world what you want them to see,” Gaga tells Allure.

As makeup artist and Haus Laboratories global artistry director Sarah Tanno tells Allure, the eyeliners have been in the works for two whole years, and it’s easy to see why. These 20 gel-cream pencils tick all the boxes on a liner fiend’s must-have list: a wide and unique shade range, varying finishes, a sharpenable tip, and a foolproof formula.

Eye-Dentify shades from top to bottom: Open Wide, Royale, Antique Rose, Statuesque, Sculpture, Burn, Dazzled, Go Diva, Punk
Nicola Dall’Asen/Allure

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