L’Oréal to launch enzymatically recycled and infinitely recyclable Biotherm bottle in 2025 via Carbios partnership

The two companies had been working together under a consortium, established back in 2017​, to promote the development and commercial upscale of Carbios’ patented enzymatic recycling technology. Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe were now also members.

And in 2019, L’Oréal advanced its partnership with Carbios further, using the venture capital fund Business Opportunities for L’Oréal Development (BOLD) to buy a minority stake in Carbios​.

‘This is a promising innovation for the years to come’

Today, L’Oréal and Carbios unveiled the development of a pilot-phase cosmetic bottle made using the technology. A commercial scale rollout was pegged for 2025 under L’Oréal’s prestige skin care brand Biotherm.

“We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling,”​ said Jacques Playe, packaging and development director at L’Oréal.

The technology used an enzyme able to depolymerize and infinitely recycle PET plastic of any kind, including clear, opaque, complex and even coloured.

“…This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago,”​ Playe said.

Giulio Bergamaschi, global brand president of Biotherm, said: “Biotherm is a pioneer in eco-responsible cosmetics and has put sustainable packaging and waste reduction at the centre of its strategy. We are delighted to be the first beauty brand to realise a completely recycled bottle using plastic from Carbios’ disruptive technology.”

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