Scents of place… No one born and bred in a city can walk the streets, enter a building, see a garden, attend a concert and not want to bottle each story. Creative director Alessandro Brun, best known for Masque Milano, has done just that with the new collection MILANO FRAGRANZE of eight distinctive fragrances, which was previewed to a select group of perfume lovers around the world via Google Meet on June 24, 2022 via Google Meet.

I have traveled to Milano four times for Esxence and was there for the launches of Masque Milano L’Atessa, Romanza, Tango and more. I was so busy at the vendor stalls; I didn’t have time nor did I study the rich history and sites of Milan including the oldest church Milan Basilica originally built in Roman Times of 355 and the first shopping center Galleria Vittorio Emanuele II completed in 1865. Michelyn Camen, Editor-in Chief

Steve Gavrielato of Redolessence and Cafleurebon and Alessandro Brun Milano Fragranze and Masque Milano

Alessandro Brun creative Director and Steven Gavrielatos

Prior to the Google Meet  ÇaFleureBon Video Content Journalist Contributor Steven Gavrielatos of Redolessence interviewed Alessandro via ZOOM early this week and Alessandro discussed the origin story of each fragrance as Steven spoke about his first impressions.

 Spoiler: These are the four favorites of both Steven and Michelyn (the entire line was created by women perfumers).

MILANO FRAGRANZE NAVIGLIO: As Alessandro told Steven, every Italian line needs a great cologne! NAVIGLIO suggests the working-class men washing their clothes in the canal. With notes of lavender, bergamot and vetiver, this has more  fresh citrus then soapy. (Michelle Moelhausen)

MILANO FRAGRANZE BASILICA: Incense and labdanum captures the mystical aura of this holy place but is surprisingly not “churchy —offset by balsamic and pine nuances. (Violaine Collas)

MILANO FRAGRANZE LA PRIMA: Opera- a subject Alessandro Brun knows well. In LA PRIMA he imagined a young lady wearing red lipstick and a fur stole attending her first opera. Her beauty sets her apart from the wealthy older women in the balcony. LA PRIMA is a profusion of sensual flowers: Jasmine, Orange Blossom and Osmanthus take center stage. The Fur accord is created using Vanilla and Ambergris. (Violaine Collas)


Photo by Editor Ermano Picco© Il Bacio at the Pinacoteca di Brera

MILANO FRAGRANZE BRERA: Every line needs a rose/patchouli perfume. In 2015, I went to the Pinacoteca di Brera Museum just so I could see the famous painting by Francesco Hayez. Wearing MILANO FRAGRANZE BRERA, I imagine the couple stepping out of the painting and coming to life when the museum closes to the public. (Violaine Collas)

Milano Fragranze Basilica, Naviglio, La Prima, Derby, Cortile, Brera,Galleria, Diurno

Representative photo from MILANO FRAGRANZE collage by Michelyn

Thanks to MILANO FRAGRANZE  we have a VERY special draw of one bottle AND a discovery set for a registered CaFleureBon reader in the EU, UK and USA ONLY (if you are not sure if you are registered click here (you must register on our site or your entry will be invalid) and Redolessence subscriber. To be eligible please leave a comment ON THIS SITE with what you enjoyed about Steven’s YouTube reviews, which you should choose should you win and why, where you live by 6/30/21. Winner will be announced within ten days after.


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