Natura &Co – one year in to the Commitment to Life

Natura &Co’s 2030 Commitment to Life objectives encompass climate change, human rights, and circularity. The company references the 2015 Paris Agreement when it comes to issues of climate change and sees regional biodiversity as an underlying factor that can support the agreement’s mandates.

According to a media release previewing Natura &Co’s 2021 update on the Commitment to Life, “The company supports the creation of science-based targets for biodiversity as Natura &Co believes that without a bold plan to reverse nature loss, the goals of the Paris Agreement will never be achieved.”

Natura &Co invests to protect nature and the Amazon biome

Cosmetics Design reported on the beauty maker’s Commitment to Life when it was first announced, noting the company’s plans to protect biodiversity and work toward zero deforestation in the Amazon​.  

Now this month, Natura &Co has announced an Amazon biome monitoring tool called PlenaMata, built in partnership with MapBiomas​ (an initiative of the Greenhouse Gas Emissions Estimation System) and InfoAmazônia​ (a media organization dedicated to geojournalism in the Amazon).

“The climate crisis is the defining challenge of our time,” ​says Roberto Marques, Executive Chairman and Group CEO at Natura &Co, in his remarks to the press this week. “It will be incumbent upon the private sector to step up and push for change in order for the goals of the Paris Agreement to become a reality.”

Explaining further, Marques says, “Our business model holds ourselves accountable to balance profit and purpose, which is why we will always report our social and environmental performance with the same transparency as we do our financial performance. With 75% of Fortune 500 companies not having carbon neutral commitments by 2030 in place, it’s clear that the world has a long way to go.”

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