New Day Skin aims to spread awareness of sun protection among tweens and teens

New Day Skin was founded by Brisbane-based mums and twin sisters Angela Tallon and Joanne Harding.

Harding, who has two decades of experience in the fast-moving consumer goods (FMCG) sector working for firms such as Colgate-Palmolive, Nestle and Carlton & United Breweries, told CosmeticsDesign-Asia​ that she saw a gap in the market for sunscreens that tweens and teens would want to use.

The lightbulb moment was when Harding’s then nine-year-old daughter asked to use her mother’s sun-protective moisturising, which was a high-end skin care product that costs A$70 (U$54) a bottle.

“I realised that while I get to put this lovely product on my face, my nine-year-old daughter, who has fair vulnerable skin, has to put on some horrible, sticky, yucky-smelling sunscreen she hates wearing,”​ Harding recounted.

After a fruitless search for a high-SPF product that could meet her daughter’s expectations, Harding and Tallon decided to develop their own sunscreen.

After almost two and a half years, the sisters launched New Day Skin early this year, with two SPF sunscreens developed especially for tweens and teens.

Sun protection education

Aside from business growth, Harding emphasised that the company is also on a mission to educate tweens and teens about sun protection.

According to the brand, its target users are very complacent about sun protection, with only 38% of teenagers reporting that they apply SPF30 or higher sunscreen when going outside.

“My generation grew up with the iconic ‘slip-slop-slap’ campaign by the Cancer Council and we are very aware of sun protection because of that huge education campaign that sadly is not around anymore​. So, we have very educated mums, but it’s not really helping kids understand the importance of sun protection without mum nagging about it,” ​said Harding.

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