Nordic Naturals enters Beauty Category with new skin health supplements

Best known for its omega-3 fish oils, Nordic Naturals is introducing a new line to support skin health under the name Nordic Beauty.

“Consumers understand the power of nature to support their skin health and are looking for carefully sourced ingredients from brands they trust will deliver great results,”​ said Jackie Ullman, Nordic Naturals Brand Manager.

“We created this line in response to consumer desire for products that naturally nourish and revitalize skin and see these as the first of many in the Nordic Beauty Line.”

The new line is available direct to consumers through the company’s website, as well as via select online retailers. National retail distribution expected in fall, said the company.

Ullman told us that while the brand did introduce marine collagen four years ago as a stand-alone skin health product, the additional new products mark an official foray into the beauty market.

The importance of the categories is backed up by the significant growth being witnessed in the market.

“Collagen is a $600 million category, with the category growing +24% YOY in-store, and +63% YOY on Amazon,” ​said Ullman. In addition, “beauty and aging supplements are a growing $5.7 million category and are up +24% YOY in-store.”

To date, the line includes four products:

1. Nordic Beauty Collagen Peptides includes bioactive type I and III collagen peptides from pasture-raised, grass-fed cows that can be added to hot or cold beverages. The 10.6-ounce jar retails for an SRP of $37.95.

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