Nooud started with the spermatic idea by Spyros Drosopoulos, creative force behind the Dutch-based Baruti niche brand, of getting inside the construction of oud bases, used widely in the perfume industry these days, and searching for his own formula, his own truth. In this journey he stumbled upon the notion of nude, of skin, of bareness; and so from oud and nude evolved…Nooud!
If it also suggests there is no actual oud in it, it’s because there isn’t. Hence the magic of the illusion.
The Nooud fragrance remains the brand’s best-seller, which is understandable, due to the wide demand for sensuous oriental scents for niche audiences all over the world nowadays. It feels like it’s full of ambrette, or the musky odorants in its core at least, and it’s truly compelling, poised between attractively bitterish botanical and skin-warm indulgent like the finest suede.
Although aimed at those who would be welcoming the idea of an oudh, burning Bakhour, I can definitely recommend it to people who love unsweetened musks. I can very well see how it’s the best-seller!