My conclusion is that whilst simpler products are cheap and cheerful and prestige cosmetics are more pleasurable to use, the quality is not always that different. Luxury often appears better, with a higher investment on fragrance, texture and feel-good factor, but this will not automatically guarantee the overall product is any more effective. It is all perception.
When brands select powerful ingredients, clinically proven or medical grade technology, that is another story. And we don’t mind paying for it.
However, some mass market cosmetics with high volume sales can afford to spend more on products so the quality gap is getting smaller. The modern approach is to focus on pared down packaging, adding fewer bells and whistles now that consumers are savvy about what they want a product to do.
So save or splurge? For specific skin issues or allergies, it is probably worth spending more to solve a problem, but do get good advice first. For skin with no issues, we say just use what works. Spending more might not guarantee you look better, but the product will feel, smell and look wonderful.
There will always be supremely extravagant and expensive cosmetics as beauty is about image and fantasy. However, as technology improves, we will see many great quality products for less.
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