Cosmetic

Smashbox debuts AI-powered makeup try-on technology

The technology will be combined with Smashbox’s Shape Matters Methodology and eye products for the launch of the Smashbox Eye Genie in the YouCam Makeup App.

Artificial Intelligence is increasingly playing a big part in color cosmetics buying decisions, because the technology is helping consumers to virtually try-on and experiment with makeup effects and new products from the comfort of home.

The pandemic has created more demand for online makeup try-on

The COVID-19 pandemic has impacted the color cosmetics category significantly, partly because lockdowns have shuttered many brick-and-mortar retail stores, meaning consumers have been unable to try-on and experiment with products in stores.

But advances in makeup try-on technology such as the one offered by Perfect Corp are helping to turn the tide, allowing consumers to try-on products, switching between a wide range of different colors, textures and combinations in a matter of seconds.

The tool has been developed to be highly interactive, helping Smashbox customer’s to be more creative with their makeup, experimenting with new looks to an extent that would be hard to achieve by other means.

Creating a more personalized makeup try-on experience

The highly defined technology builds on Smashbox’s Shape Matters Methodology, which was the result of extensive research that included the analysis of eye shapes to find the best eye makeup match.

The technology has now been combined with Perfect Corp’s AI deep-learning technology with 3D face mesh, which helps to identify individual facial attributes to create the even more personalized Smashbox Eye Genie tool.


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