St Johns Fragrances Acquired by Investor Management Team | Best Bay Rum, St Johns Bay Rum, St Johns Bay Rum Company Store and more | St Johns Fragrance Co LLC™ St Johns Bay Rum

The West Indies Bay Company of St. Thomas, U.S. Virgin Islands, makers of St Johns Bay Rum, has been acquired by a group of private investors. After 29 years leading the company, Jerry Woodhouse, CEO, retired as of July 1 and will serve as Chairman Emeritus. John Fontana, 57, has been named CEO of the private investment company.  In addition to Mr. Fontana, the investor management team includes industry veterans Perry Pellegrino and Chris Fuentes who will serve as the Chief Marketing Officer.  For more information about the West Indies Bay Company, Inc., please visit:

We’re excited to be stewards of such an authentic lifestyle brand.  We will celebrate St Johns Bay Rum’s 70th anniversary next year and, starting in late August we will be opening the doors of our small batch perfumery where we blend and bottle St Johns Bay Rum in September.  Our free factory tours and company store at Warehouse #1 on St. Thomas will feature a look back at the fascinating history of Bay Rum aftershaves and colognes since the 1870’s and a chance to shop directly at our factory outlet.


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