Stylists and Personal Branding: When You Outgrow Your Instagram Handle – Stylist Spotlight

What if you outgrow your own branding?  This isn’t a problem everyone will have but Renee Marie Plante knew that the name she used when she launched her Instagram account, @styles_by_reneemarie, no longer served her.  It didn’t accurately reflect what she could offer–as a stylist, an educator, and a coach.   

Plante, who is a MODERN SALON 100 Honoree and a member of the MODERN SALON Artist Connective, really stood out as a special occassion and bridal stylist. 

And as her reputation and influence grew, so did her desire to educate other stylists, to help them find similar success.  She has launched a webinar titled, Determining Your Avenue in the Bridal Business Industry as part of this effort.   

We spoke with her the morning after she made the big branding switch to…wait for it… @reneemarieacademy! 

Listen to Plante talk about the why behind this change and how feeling the fear and doing it anyway is a good way to move through life.



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