Cosmetic

The recent APAC developments from the biggest names in beauty

1 – Custom craze: Amorepacific introduces four more bespoke services as it banks on personalised beauty demand

From cushion foundations to bath bombs, K-beauty giant Amorepacific has launched a slew of bespoke beauty initiatives​ in the past few months as it expects demand for personalised cosmetics to rise.

Within the past couple of months, the South Korean cosmetics conglomerate has launched four new personalised beauty services.

In March, the firm extended IOPE’s Lab Tailored 3D Mask and Serum service online and added virtual one-on-one skin consultations. This service was previously only available at the brand’s Myeongdong store.

The following month, it launched Base Picker, a customised foundation service available in-store and online.

2 – ‘Beauty for all travellers’: Valentino Beauty among new brands L’Oréal will be launching in Hainan to drive growth

Valentino Beauty will be among the new brands​ that L’Oréal’s will debut in Hainan, China, as it continues to invest into the lucrative holiday destination.

Despite global tourism woes brought about by the COVID-19 pandemic, the growth of L’Oréal’s travel retail division has been positive, largely due to its performance in APAC – especially in Hainan.

“The foundation for beauty consumption is solid in Travel Retail China, and we are experiencing strong dynamic in all three categories – skin care, makeup, and fragrances,” ​said Emmanuel Goulin, Managing Director at L’Oréal Travel Retail Asia Pacific.

Among the three categories, the firm said the demand for skin care continues to be a driving force in terms of growth.

3 – ‘Ultimate consumer experience’: How P&G’s SK-II turned to social retail to create contactless engagement with shoppers

Skin care brand SK-II has tapped into social retail​ to engage with beauty consumers who have increased their time spent online in the wake of the COVID-19 pandemic.


Source Link


DISCLAIMER

This blog is for information purposes only. The content is not intended as medical advice, diagnosis, or treatment. Should you have a medical or dermatological problem, please consult with your physician. None of the information or recommendations on this website should be interpreted as medical advice.

All product reviews, recommendations, and references are based on the author’s personal experience and impressions using the products. All views and opinions are the author’s own.

This blog post may contain affiliate links. An affiliate link means we may earn a commission if you click on a link and make a purchase, without any extra cost to you.

Please see our Disclaimer for more information.

Related Articles

Leave a Reply

Back to top button