Cosmetic

The Vitamin Shoppe expands personal care offerings with Hims & Hers partnership

The partnership, announced yesterday, starts with a variety of haircare solutions with potential expansion into other Hims & Hers offerings early next year.

Launched in November 2017, Hims & Hers offers a wide variety of hair health products including Minoxidil 5% foam and Minoxidil 2% topical solution hair regrowth treatments, biotin vitamin gummies, shampoo and conditioner, a hair mask, a scalp scrub for Hers consumers, and Minoxidil 5% foam and Minoxidil 5% topical solution hair regrowth treatments, hair thickening shampoo and conditioner and biotin vitamin gummies for Hims consumers.

“As the premier destination for a comprehensive range of trusted health and wellness solutions, The Vitamin Shoppe is pleased to now offer the innovative haircare products from Hims & Hers, including shampoos, conditioners, and topical hair growth solutions,” ​said Muriel Gonzalez, Chief Merchandising and Marketing Officer at The Vitamin Shoppe.

“Beauty, skincare, and haircare are essential product categories for our customers and we are excited to expand our offering to include these high-quality formulas from the haircare experts at Hims & Hers,” ​she added.

Melissa Baird, Chief Operating Officer of Hims & Hers, added: “Providing consumers access to personalized care has always been our priority. We are excited to work with The Vitamin Shoppe, which shares our passion for helping consumers be their best selves, to bring our hair care solutions to more physical retail locations, as well as their digital shoppers.”

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