Cosmetology

Tips for Introducing New Spa Services and Products

Striking out on your own in an esthetics
career is about much more than simply learning the technical skills and tools
of the trade. Clients in this industry want to look their best while embracing
the latest trends, so you must remain knowledgeable about the hottest new
styles and products long after you have completed your esthetician classes. By
continuing to update your salon’s offerings, you will show you care about your
client’s needs, but adding items to your menu requires advance planning and an
investment of both time and money. Ask yourself these important questions
before adding to your menu:

Who
Are Your Clients?

Even the most diverse esthetician cannot
please everyone all of the time. In order to succeed in the beauty industry,
you must find your niche. Who is it that normally seeks out your services? If
you use booking software, this data will be readily available to you, but if
not you will need to dig a little deeper to discover the average gender and age
of your typical clients as well as your most-sold items. New offerings should
ideally supplement and replace existing products and services and should be
targeted to your typical client profile. If you do business in a college town,
you may want to offer all the latest neon and stencil eyeliners and master the
art of rainbow balayage, but those items are not likely to be a hit with an
older, professional clientele, one that serves a lot of men, or a service that
focuses on bridal hair and makeup.

Who
Are You As a Brand?

Another important factor in expanding
your offerings is ensuring that they are consistent with who you are as a
company. If your esthetics
career

has been devoted to sustainability, your
clients will expect natural products and you will lose business if you offer
makeup that is tested on animals or a new manicure approach that is
chemical-heavy. Has your salon typically served cash-strapped clients looking
for bargain treatments? They may not be ready to invest in a style that has
extensive upkeep costs. If you very rarely see men in your line of work,
specialty beard oils and sculpting services may not bring in a lot of extra
income without a significant amount of marketing work. If you don’t already
have set goals and a mission statement, this may be a great time to create
them.

How
Will Your Salon Prepare?

Consider how your salon is set up and
what equipment you already have. If a new service will require the purchase of
special machines, hair dryers, or chairs, you will need to ensure that the new
business it attracts will pay for those items. If the service will be most
interesting to working professionals, you may need to extend your hours or
bring in additional staff during peak times in order to meet the demand for
these items during lunch hours or after the workday is over. In the case of new
services, you will need to decide which staff members will take esthetics classes
to master the skills, and that
will take time away from their existing clients.

How
Will You Get The Word Out?

In the end, it doesn’t matter what your
salon has to offer if no one knows about it. Especially if there will be a
large upfront investment like additional equipment, you will want to start
selling these services as quickly as possible. The approach you take will,
again, depend heavily on who your clients are and how they typically find you.
If you have social media accounts, post your new offerings to them, with
high-quality photos and video whenever possible. If you don’t, create some now.
Hire professionals such as marketers, photographers, and videographers to
create quality content. The beauty industry is very visual and your clients
will want to imagine themselves in these products. If the product is already
popular and well-known, it may be enough to advertise, but if not, you may need
to offer an additional incentive. You may want to go to some local festivals or
street fairs and offer “mini-treatments” for free to get people excited. Debut
discounts will encourage clients to hurry in and be among the first to try your
new services, and referral programs guarantee they will tell their friends!

Adding new products and services to your
salon is always a risk, but a good education can help you make the best
business choices.
Enroll
At State College Of Beauty Culture today to make
sure you keep your technical and business skills current.


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