Beauty

YSL’s Tatouage Couture Velvet Cream Is the Most Comfortable Liquid Lipstick: Review

When it comes to lipstick, it’s hard to find one that checks off all of my preferences: intense pigmentation, long-lasting wear, and doesn’t make my lips look cracked and as arid as the Sahara. YSL Tatouage Couture Velvet Cream Liquid Lipstick somehow defies the odds, making it, as far as I’m concerned, a near-perfect lipstick. I’m not just saying that for kicks — we actually gave these lipsticks a 2020 Allure Best of Beauty Award. 

Despite being labeled as a liquid lipstick, YSL Tatouage Couture Velvet Cream is actually described as a “matte lip stain,” which, in my experience, tends to be one step more hydrating than a liquid lipstick. I was surprised to discover that they feel as soft and comfortable as cream formulas. 

Swatches of Rouge Faction, Anti-Social Prune, Chili Incitement, and Rose Dissident, from top to bottom (left); Individual shot and applicator for Anti-Social Prune (right)
Courtesy of Brand and Sarah Han for Allure

The angled applicator (pictured above) is absolutely perfect for painting foolproof lines along the perimeter of my lips and makes filling in my cupid’s bow such a satisfying experience. (I can’t be the only one who feels that way.) I’m a proud perfectionist when it comes to my lipstick, and this applicator was made for precision.

As for the pigmentation, I can only describe it as “yes, please!” One layer is enough for my entire lip area and it applies incredibly evenly and smoothly. The color is bold from the first swipe, so there’s no need to apply multiple layers and build up the color, which is usually a recipe for patchiness. Unlike typical liquid lipsticks, I don’t even have to put on lip balm prior — though a little dab definitely doesn’t hurt. The formula feels almost as buttery as a cream lipstick but dries down much more quickly to a comfortable, not-drying matte finish. I’m convinced it’s near-magic.


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